From a marketing standpoint, it's a great time to own or start a business. The social web makes it more cost-effective than ever to get the word out about your products and services, no matter what industry you're in. Most social media accounts are free to set up, and many targeted online ad platforms are inexpensive. The most it will cost you to get your marketing campaign rolling, at least in the beginning, is time.
In fact, the toughest challenge facing small business marketers these days is not cost, but finding a strategy to get your message heard over the din of a noisy Internet. For advice on this, we checked in with a few experienced social media marketers. Here's what they had to offer.